Why the Seattle Animal Shelter?

For nearly fifty years the Seattle Animal Shelter has been responsible for animal control and finding a home for every abandoned or abused pet. On top of this they provide a slew of important services concerning pet care, including licensing and a spay/neuter clinic.

The current branding of the shelter is green and blue, which creates a cold tone and an overall disconnect to what the organization stands for. We were faced with the challenge of recreating an authentic brand that reflected the unconditional care and connection that motivates people to adopt a pet.