Families & Criminal Justice: Rebrand
Tools: Illustrator & InDesign
Duration: 3 months
Families and Criminal Justice is a non-profit that supports incarcerated mothers and their children. They felt their old brand was not an accurate reflection of their work and they also were in need of a logo. Due to the nature of the organization we kept the assets at minimum so they would not be overwhelmed. Another piece was keeping assets cost effective and sticking to a minimal use of color when needed for print. Lastly, they wanted to use their original font.
Brand book (click through above)