Process & Visual Identity

We were greatly influenced by the Bauhaus movement, which also aligned with the values of Omni of keeping things utilitarian and approachable. This was further echoed in our typography with the use of rounded geometric gothic lettering for our logo and complimentary body text. Our colors pull from a sublte nod to earth tones, but we also felt it was important to not shy away from color due to being a gender-neutral product, going against the average norm of gender-neutral products.