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Research

Hard seltzers have oversaturated the Ready-to-Drink (RTD) market. However, data shows that millennials who dominate the beverage industry are trending towards more savory cocktail flavors versus sweet, citrus or fruit. From personal experience of working nearly a decade in the service industry as a bartender and speaking with ambassadors and representatives of liquor distribution we found that canned savory cocktails were a wanted aspiration in the marketplace and had next to little direct competition.