Creating our Visual Identity

Inspired by metal album covers and canned illustration styles, such as PBR’s annual art can contest. We found ourselves leaning on a narrative of Norse mythology, where several Roosters crow to signify the beginning of Ragnarök, one being an unnamed “soot-red rooster”. Our choice of blackletter typography paired with a more modern wider san-serif typeface sets the tone inspired by alt-culture and music. The color red is to represent our Bloody Mary, with the high contrast of black and an offset white for a sense of nostalgia.