Elise Stukenberg Portfolio

Rooster: Packaging Design

Rooster: Bloody Mary cans lifestyle photographed by Elise Stukenberg. 2019.

Disciplines:  Brand Identity & Packaging Design

Tools: InDesign, Illustrator & Photoshop

Collaborators: Emily McCafferty

Duration: 5 weeks at SCCA

Targeting alt-millennials with the satire of the world’s existential dread in a canned Bloody Mary cocktail.

Savory like your attitude.

Rising from Darkness

In 2019, the band Tool released an album, Fear Inoculum, that topped the charts against Taylor Swift’s album, Lover. That same year our devices also embraced their alt-mode by introducing “Dark Mode”. These trends point to the core of growing millennial beliefs. They want authentic experiences, they’re drawn to sarcastic dark humor and they enjoy classic cocktails, especially during brunch.

Markteting personas to provide insight into targeted customers. (click through)

Box design, custom dieline & printing.

The world isn’t sweet so why is your drink?

Inspired by metal album covers and canned illustration styles, such as PBR’s annual art can contest. We found ourselves leaning on a narrative of Norse mythology, where several Roosters crow to signify the beginning of Ragnarök, one being an unnamed “soot-red rooster”. Our choice of blackletter typography paired with a more modern wider san-serif typeface sets the tone inspired by alt-culture and music. The color red is to represent our Bloody Mary, with the high contrast of black and an offset white for a sense of nostalgia.

Rustle your feathers!

Merchandise: long sleeve shirt, coasters, coozie, & pin.

Instragram: Social Marketing.

Cheers to your Health!

Since their inception, nearly one-hundred years ago, Bloody Marys continue to be the go-to cure whether it be for the hair of the dog or a meal in a glass. Furthermore, there has been a growing trend for healthier alternative cocktails and what better benefit than tomatoes.

We are here for… a good time, your hangovers, and brunch.